Here at Distilled NY we’ve been ru ing a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve lea ed in the process. For the purpose of this post,...

MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to lea about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We've got fewer than 60 tickets left, so grab yours now. Buy your MozCon 2016 tic...

‘Ba acle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going to take that nov...

Knowing what content to create is one of a marketer's most difficult jobs. It's all too easy to imagine your target audience and what they already appreciate, then create more of that. In today's Whiteboard Friday, Rand discusses why that's a bit short-sighted, and we should have a broader vision. C...

There sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you're serious about SEO, you need to understand what these studies say. That said, these are too complex for...

When first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it inte ally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Bui...

At first glance, local links and local citations might seem u ecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all site...

Google is constantly testing new design elements, but over the past few months they've been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled...

We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: "Just create great content, and the links will naturally come." While this may be true for brands with ex...

From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of pla ing and many months of work, I'm thrilled to a ounce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all custom...

Duplicate listings have been a plague to local search marketers since local search was a thing. When Moz Local first introduced duplicate closure in the fall of 2014, the goal was to address the horribly time-consuming task of finding and closing all those duplicate listings causing problems in Goog...

Let’s face it: SEO isn’t as black & white as most marketing cha els. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m re...

I write every day for my blog as well as other publications. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing. The problem: Content creation is time-consuming. Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), ar...

Conversion rate optimization (CRO) has been around since the begi ing of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions. Although optimizing on-page elements to maximize con...

All the puzzle pieces have come together, and MozCon 2016 is ready to rock! Over the past week, I've had the pleasure of peeking at our speakers' outlines, and I ca ot wait. Whether you're looking to for the latest SEO information, ready to tackle mobile's biggest issues, wanting to push your conten...

Strategy is hard enough if you understand it. It's even harder if you don't. If you understand it, you realize it's made up of many moving parts. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video. Tho...

What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide whether your site should opt for an SEO focus, a conversion f...

When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that's established a strong relationship with its customers and built a community through the years, having such a neighbor c...

Are you ready for AMP? Ready or not, it's coming to Google search results, and it's arriving in a big way. Google has a ounced that they'll be showing Accelerated Mobile Pages in their search results for the “ten blue links.” This means that sites that aren’t news-specific now have the opportunity t...

Researchers estimate that it’s up to 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in consumer satisfaction a priority. There's nothing more disheartening to a local business owner than receiving a very negative review — and ...