[Estimated read time: 6 minutes] That's right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle. This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, ...

[Estimated read time: 6 minutes] It's been almost two years (August 2014) since Google a ounced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers o...

[Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of "cool digital marketing trends" and things to be seen talking about, it's become the poor relative of many a hyped "game-changer." I’m here to argue that, ...

[Estimated read time: 4 minutes] This is going to be an exciting year for MozBar. I’m happy to a ounce that we’ve got something new that will help you save a ton of time tuning your on-page SEO. (New to MozBar? Lea more about our free SEO toolbar extension available in the Chrome store.) We've added...

SEOs and executives speak different languages. It's a simple fact, but it's one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what's standing between you and getting the C-s...

[Estimated read time: 11 minutes] Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that's even part of Google's core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you shou...

There's no shortage of advice on the Inte et. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren't the inventors, we clearly co-opted it. I’ve been wanting to write a piece that takes us back to the roots of digital mark...

[Estimated read time: 12 minutes] (header photo is the search result for "scene" in the Blind Photographers Flickr photo pool.) In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO...

[Estimated read time: 7 minutes] Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore? Before I jum...

[Estimated read time: 13 minutes] Success isn't an ove ight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're ru ing your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on y...

[Estimated read time: 3 minutes] Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community speakers represent a unique opportunity, and our MozCon audience has a lot of love for them. This year, we'll have four speakers! The basic details: T...

[Estimated read time: 8 minutes] Your website's copy is far more important than you realize. Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic,...

[Estimated read time: 8 minutes] Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got s...

[Estimated read time: 13 minutes] (header photo "Kenzie" by H.L.W. from the Blind Photographers Flickr Group.) Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos. A...

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many cha...

[Estimated read time: 8 minutes] Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Inte et. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact w...

Moving your customers down the fu el from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at ...

Like the talking mice to Cinderella, we're already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I'm here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies. If yo...

[Estimated read time: 8 minutes] Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget ...

As marketers, we can’t tu a co er without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on you...