[Estimated read time: 9 minutes] Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go? Volumes of excellent free advice have been written for small businesses about creating quality, optimized local land...

[Estimated read time: 9 minutes] Note: this post is based on a recent presentation I gave at Lea Inbound Dublin. You can find the slides here. Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion...

You know you're supposed to write sca able copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.– Jakob Nielsen Nope, it's not just that. Although the tiny fraction of attention readers have for your content ...